Do you remember your image standing in front of a mirror? Most certainly, you captured your facial look and features. These physical features—your body or skin type, eyes, nose, and mouth—are unique to you and sum up your somatic identity. Whereas, personal identity is the quality, belief, personality, looks, or expressions that make you stand out from the crowd. Identity relates to self-image, self-esteem, self-perception, and individuality.

So, just as your identity distinguishes you from another, your brand has a peculiar identity. But first, before I proceed, what’s a brand? 

It’s a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of others. Although the above statement significantly defines a brand, it isn’t limited to that. A brand is also the consistent perception of an individual, company, or organization in the public’s mind.

Honestly, when it comes to building brand, some companies feel they don’t need a striking brand identity to reach their audience. Many others think no effort should go for cultivating a magnificent identity. The truth is your brand identity communicates your business personality and shapes your clients’ perceptions of who you are. It projects the expectations and promises you extend to your customer. And it’s your brand’s repertoire of trust, loyalty, and sales. Having a brand identity and clarity helps the audience differentiate you from your competitors, and it positively influences their purchasing decisions.

This package is designed to assist the entrepreneur who has been in business for 3 or more years, let us pivot your business to the next level.